Is Cashback on Insurance Renewals Truly Beneficial? Insights from Experts

By Ross McCarthy
Ross McCarthy

Truly beneficial or not?

Cashback applied against insurance premium renewals can be highly beneficial for customers in four key ways:

Direct Financial Benefits
- Immediate Cost Reduction: Cashback directly lowers your out-of-pocket expenses for a necessary service.
- Automatic Savings: Applied automatically at renewal, Taking the stress out of budgeting for insurance costs each year.
- Compound Benefit: The savings are left untouched without dipping in! Turn small incremental cashback into sizeable reductions at renewal. 

Financial Management Advantages
- Predictable Budgeting: Insurance becomes more affordable without sacrificing coverage quality.
- Pain Point Relief: Insurance is typically viewed as an unavoidable expense - cashback makes it less painful.
- No Lifestyle Changes Required: Unlike other savings methods, you don't need to cut back on anything.

Behavioural Benefits
- Positive Reinforcement: Everyday spending helps reduce a future expense, creating a virtuous cycle.
- No Effort Required: With automated systems like open banking, the process happens in the background.
- Psychological Satisfaction: Customers can "beat the system" by getting money back on a mandatory expense.

Long-Term Value
- Consistent Returns: Unlike investment options that fluctuate, cashback against insurance premiums delivers reliable value.
- Retention Incentive: Customers are more likely to renew policies when they see tangible savings. 

For most customers, insurance is viewed as a necessary but unwelcome expense. Applying cashback directly against renewals transforms this perception by creating a win-win situation - You maintain proper coverage while effectively reducing costs through your regular spending habits.

Realise better, Don't settle for less.